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About RD Launch

For over 25 years, we've been perfecting the art of creating Life Changing Finish Lines™.
Below you'll find out: Who we help, what we do, our philosophy, how we got here, and who are team members are.

Who We Help:

We help current race directors, gym owners, non-profits, and other organizations (basically anyone who wants to conduct endurance based events.) We only work with founders who are experts at their craft, with existing events making at least $10,000 /event. These folks have all the raw materials necessary for a successful endurance based business, but they lack the structures, systems, teams, tools, and guidance on how to get there.

What We Do:

We help these race directors create Life Changing Finish Lines - Events that are fun, safe, and promote an athletic lifestyle for the athletes, their families, and their communities. We do this through our three training programs: Starter, Professional, and Legacy. Our programs aim to maximize client results through standardization, profits, and happiness. We help take the complexity, costs, and stress out of running endurance events.

Our Philosophy:

"Life Changing Finish Lines" are the perfect balance between race standardization, profits, and happiness. To achieve this balance, we follow a philosophy built on six core principles:

1. Results - client results are the main thing.

2. Focus - keep the main thing the main thing.

3. Simplicity - do more with less.

4. Discipline - freedom comes from discipline.

5. Quality - make great things people cherish.

6. Joy - if its not fun, you are doing it wrong.

Our Story:

Part 1: 

Part 2:

Part 3:

Part 4:

Part 5:

Our Team

This Company Is The Brain Child Of Our 2 Co-founders

Our two co-founders quit their high paying corporate jobs and founded this company.


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Jane Doe

Co-founder

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John Doe

Co-founder

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Contact Us:

The best way to contact us is via email - [email protected] .

You can follow Sam Ovens on YouTube here.

You can join our Newsletter here to get 3 quality emails every week from Sam Ovens personally.

Our Privacy policy, Terms and conditions, and other legal pages are here.